Natural health products are like apples and oranges


Did you know that there are 28,000+ plants with documented medicinal actions?1 Many prescription products were originally derived from natural sources. Even animals use medicinal plants when they are sick. This amazing resource already provides medicines for most of the world’s population. Nowadays people are realising that these complex medicines, when properly made and researched, can be part of mainstream health care for billions of people.

For millions of years we have evolved with plants and other natural substances with medicinal properties. To unlock their potential to benefit our health we need to see the value in the complex chemical mix that gives them their biological properties. Modern medicine is increasingly recognising that complex human health problems logically have complex solutions. This complexity includes the variability between each of us and the bacteria that live inside us. Rather than a new single chemical, that the world has never seen, more complex biological solutions make more sense.

When choosing a natural health product, we are going beyond new single chemicals and patent driven health innovation. When it comes to consistently made, clinically tested natural health products, it is important to know that products that look the same on the shelf can be as different as apples and oranges.

Going back to the thousands of plants with medicinal properties, when I studied biochemistry at university, my least favourite subject was plants. They seemed boring and primitive. But as I have learnt more about the amazing journey of developing a modern evidence based natural medicine product I have been blown away by the sophistication of the “source to patient” process to make them! It involves understanding how a plant has been used and grown over centuries. Then you have to identify some of the mesmerizingly complex biologically active constituents in these plants, and how to maximise them. Then the challenge is to extract the active chemicals, minimising any toxic ones, and processing them to be effective and safe. Manufacturing a product out of them, like a tablet that is easy to take and stable on the shelf, is another complex step. Finally, how they should be used with real people is also crucial. Getting each step right is the work of a lifetime for people with highly specialised skills. Just one step, if not done exactly right, means a completely different result. Each step can define an apple or an orange.

I am inspired by the natural health products that have “source to benefit” controls, whose manufacturers make sure that the product is essentially the same every time you buy it. When these products are shown in clinical trials to work then you can really believe in them, harvest after harvest, year after year. Compared to products that are not made in this way, these “source to benefit” controlled products are on another planet.

Despite looking the same, the products in pharmacies and health food stores are incredibly different

The complex world of natural medicinal substances has unbelievable potential for human health. When we buy natural health products that are made in essentially the same way every time, and have clinical trials on the specific product, we are unlocking this unbelievable potential. Empowered By Evidence has built a transparent, independent and robust mechanism to identify such products so that health care professionals and the public can make an informed choice of specific products.

This first global independent way to help you to choose products made consistently with specific evidence that they work is available now. There are 5 products under dozens of brands in more than 30 countries you can identify for yourself! We have 3 more products coming in the next 2 months.

Sign up here to be part of leading this change!

[1] State of the World’s Plants 2017 – Royal Botanic Gardens Kew


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